If you want your site to have clean and consistent URLs, you might want to drop the file extensions like .php or .html. Judging by the number of “solutions” I found while trying to figure it out myself, I’d guess that it’s a pretty common request, but I wasn’t able to find an answer that worked for me all in one place.
I recently attended my first Google Business Groups meetup and I heard something surprising: “For Google, SEO is illegal”. This was part of the answer to a question about repeating keywords in web page code. I nearly jumped out of my seat to question this statement and I wanted to discuss the topic further, but I let it drop rather than interrupt the talk.
I had never heard the term SEO used within a negative context before, and I realized for the first time that some abusive techniques are also considered to be part of SEO.
Search Engine Optimization, or SEO, is not illegal, immoral, or otherwise questionable. It benefits users, content creators, and search engine makers. I’m not by any measure an expert, but I’ll try to explain a little about what SEO is and where this confusion comes from.